Shiva Shabani
Partner Account Manager | Key Account Management | Channel Sales | Business Development
Profile summary
Strategic Partner Account Manager with 16 years building channel ecosystems and driving commercial growth across retail, ecommerce, and B2B enterprise environments. Defined partner strategies and negotiated commercial frameworks with major marketplace vendors including Amazon and Noon, establishing mutual revenue growth models while coordinating cross-functional execution across five functions. Known for translating complex stakeholder requirements into sustainable partnerships and operationalizing channel performance through pricing strategy, product positioning, and vendor relationship management. Committed to architecting scalable partner ecosystems that balance commercial rigor with long-term strategic value.
Career highlights
Partner Channel Growth & Commercial Strategy: Negotiated and closed commercial agreements with marketplace vendors across Amazon, Noon, and direct online channels, establishing mutual revenue growth frameworks.
Cross-Functional Execution & Stakeholder Alignment: Coordinated cross-functional teams across five functions to execute partner and account delivery without operational gaps, sustaining long-term strategic partnerships.
Ecommerce & Marketplace Operations: Directed pricing and product positioning strategies across multiple online channels, coordinating with internal teams and external partners to streamline fulfillment and improve customer experience.
Career Progression Through 8 Roles: Advanced from Sales Executive to Partner Account Manager across retail, ecommerce, and B2B enterprise environments, building expertise in channel development and commercial operations.
Key skills
Professional experience
Defined partner channel strategy and online sales operations across UAE marketplace and direct-to-consumer platforms. Managed relationships with key vendors on Amazon, Noon, and proprietary channels, aligning commercial objectives with partner growth initiatives and revenue targets.
- Negotiated and closed commercial agreements with marketplace vendors and channel partners, establishing terms that supported mutual revenue growth across Amazon, Noon, and direct online channels.
- Built stakeholder relationships across multiple organizational levels within partner companies, translating alignment into joint business plans and tailored sales strategies.
- Educated partners on product portfolio, value propositions, and new launches, ensuring market-ready positioning across UAE channels and competitive .
- Monitored partner channel performance and provided optimization recommendations, driving accountability and engagement across assigned vendor base.
- Served as primary point of contact for day-to-day partner operations, managing escalations and ensuring commercial objectives remained aligned with partner capabilities.
Defined partnership and affiliate marketing strategy at BOGHRAT Healthcare App, steering customer acquisition and market expansion through strategic partner channels and commercial relationship development.
- Structured and managed affiliate marketing programs that expanded market presence through partner-driven customer acquisition channels.
- Built commercial relationships with partners and aligned partner activity with business development objectives to drive revenue growth.
- Optimized partner conversion performance through data-driven campaign analysis and strategic refinement of partner engagement tactics.
Defined commercial operations strategy at DGland, steering cross-functional delivery across technical, logistics, marketing, customer care, and finance teams. Managed strategic supplier relationships and enterprise partnerships while overseeing commercial planning, pricing, product positioning, and marketplace performance across retail and online channels. Served as primary liaison between organization and key partners, aligning partner strategies with organizational objectives.
- Coordinated cross-functional teams across five functions to execute partner and account delivery without operational gaps.
- Built long-term relationships with strategic technology suppliers and enterprise partners, sustaining mutual benefit and collaboration.
- Owned commercial planning, pricing strategies, and product positioning across retail and online marketplace channels.
Defined e-commerce sales operations strategy at DGland, steering online retail and marketplace channels. Managed category growth, pricing, product positioning, and promotional execution while coordinating cross-functional initiatives to enhance order flow and customer experience.
- Directed pricing and product positioning strategies across multiple online channels to support category expansion and competitive market positioning.
- Coordinated with internal teams and external marketplace partners to streamline order fulfillment processes and improve overall customer experience metrics.
- Executed promotional campaigns and inventory management initiatives aligned with sales targets across retail and marketplace platforms.
Defined Key Account Management strategy for Huawei's channel network across Iran, steering relationships with major retail, FMCG, and distribution partners. Served as primary point of contact for assigned accounts, managing partner performance, joint business planning, and long-term account development while driving compliance with company policies and commercial frameworks.
- Negotiated high-value commercial agreements and sales plans with strategic partners, establishing revenue targets and growth roadmaps through structured business reviews.
- Built partner capability in product value propositions and sales strategies, ensuring alignment with company policies and market positioning across assigned accounts.
- Developed partner growth strategies through joint planning sessions, translating business objectives into actionable account development initiatives.
Defined account management strategy at Digikala, stewarding key business relationships and category performance across the online marketplace. Managed assigned accounts through performance monitoring, pricing analysis, and promotional optimization, delivering data-driven recommendations to enhance commercial outcomes.
- Built and maintained long-term strategic relationships with key business stakeholders, supporting sustained account growth and mutually beneficial commercial partnerships.
- Monitored account performance, pricing strategies, and promotional effectiveness, translating analysis into actionable recommendations for optimizing commercial results.
- Supported category growth and online marketplace performance through sales analysis, performance reporting, and operational coordination across assigned accounts.
Defined regional sales strategy for LG product portfolio across Iran, managing retail channel development and partner relationships to drive market penetration and revenue growth. Oversaw sales planning, forecasting, and performance management through structured reporting and field analysis.
- Established and maintained strategic partnerships with retail distributors and regional stakeholders, expanding channel reach and market presence across assigned territories.
- Managed sales operations including target setting, performance tracking, and business reviews to align regional results with commercial objectives.
- Drove retail channel development through field analysis, partner engagement, and structured reporting on market conditions and sales performance.
Defined sales execution strategy for LG product portfolio across retail channels, steering partner coordination, product availability, and field-level sales activities in the Iranian market.
- Coordinated retail partner engagement and sales reporting to maintain product availability across distribution network
- Built early channel sales experience through direct customer interaction and cross-functional alignment with internal teams
Education
Computer Software Engineering